Case study - Microsite
Jenna Bay: a press pack for a chart-topping songwriter
A West Yorkshire singer-songwriter with real momentum needed one link she could send to press, promoters and industry contacts. We designed and built a one-page digital press pack that carries her story, her numbers and her music.
The client
Jenna Bay is a British singer-songwriter whose debut single ‘Brave’ reached no.2 on the iTunes singer/songwriter chart. Her follow-up, ‘The Same’, went one better - hitting no.1 after airtime on Love Island, and becoming the 70th most Shazamed song in the UK.
The brief
Momentum like that attracts attention - from press, promoters and industry contacts - and Jenna needed one link she could send them all. The goal: a single-page digital press pack telling her story, showcasing her music, and making it effortless for the right people to get in touch.
What we did
We designed and built a responsive one-page microsite that works as hard as a full press kit. Everything a journalist or booker needs sits on one scroll: her bio and chart stats, an edited photo gallery ready for press use, embedded Spotify and SoundCloud players, TikTok and YouTube content, and a direct contact route.
Alongside the build, we created custom graphics - including a data-led stats visual of her streaming and chart performance - and edited the photography to keep the whole page cohesive and on-brand.
The results
The microsite became Jenna’s go-to tool for press and bookings: one link that carries her story, her numbers and her music to industry professionals and media - no PDFs, no attachments, no friction.
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